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Business coaching for owners.
Every session ends with a decision.

Business coaching for owners, by video call anywhere in the world. Decisions with a date on them. Not therapy. Not a motivational talk.

I answer the same day, with the price and the earliest date. Everything is by video call, in English or Spanish. I work on Bogotá time, GMT-5, and we pick an hour that works in your time zone. Read the questions.

Who this is for
and who it is not.

Yes, if…

  • You are the owner and today the company cannot run a week without you.
  • You know which decision you are postponing and want to make it with someone who asks the uncomfortable question.
  • Your leadership team thinks somebody else is responsible.
  • Revenue is fine and you do not know where the money goes.

No, if…

  • You are looking for therapy, grief or anxiety work. That is a psychologist, and I will say so.
  • You want a talk that lifts the mood for an afternoon. That is a keynote.
  • You are not going to make any decision.
  • You expect me to run the company. I work on the decision; doing it belongs to your people.

If the bottleneck
is you.

Some owners are stuck on their own way of leading. That is what Genius, The 24 Characteristics is for: the 24 characteristics the great ones share, scored on the way in and out, in one-on-one coaching, in a group, or as a keynote.

Coaching does not open
in a browser. These do.

Two things I built that have the shape of a decision already in place: a name, a number and a date.

The dashboard where you see who answers for what

  • The org chart with names and the company numbers, week by week.
  • A demo company: the people and numbers are invented, the dashboard is real.
Open the dashboard (code 12345) →

When enrollment stops going through one person

  • People enroll themselves, online, and there is a record of who signed up for what.
Open the enrollment page →

Distance is not a problem: sofiaponsrealtor.com belongs to a real estate agent in Florida. I have never been in her office, and she runs the site herself from her own admin panel. When a session ends in "this has to go on a screen", I build it: a WhatsApp bot that answers and asks the first questions, or automations. The rest is on the home page.

You get the price
in my first reply.

I do not publish a figure because one owner alone and a leadership team are not the same work. Write me one sentence about your business and my first WhatsApp reply has the price and the earliest date.

What we agree before you pay

First callFree, 30 minutes
Who withYou alone, or your leadership team
Between sessionsWhatsApp, I reply the same day

It all goes in writing before the first payment: how many sessions, how often, the hour and what happens if you want out.

The guarantee

Full refund if the client sees no value in the first 2 sessions.

This is the coaching guarantee; Your Own Software has its own, a different one.

The ones I
get every time.

Is this therapy or a motivational talk?

No. It is work on your business decisions: who you hire, which price goes up, which line you close, who answers for each number. If you need a psychologist, I tell you on the first call and charge nothing.

What does it cost and when can we start?

You get the price and the earliest date in my first WhatsApp reply, once I know whether you are one owner or a leadership team. There is no hidden package. The first call is free.

What if it does not work for me?

Full refund if the client sees no value in the first 2 sessions. By then you already have the diagnostic answered and two decisions made with dates, so you judge with something on the table, not a promise.

Do you work with me alone or with my leadership team?

Both, and we decide before we start. One on one when the decision is yours; with the leadership team when three people each think somebody else is responsible. By video call, from any city.

Message me and I answer today.

Tell me in one sentence what your company does and which decision you are postponing.